Company Announcements

How to Reach Your Entire Workforce With Company Announcements

Important company announcements deserve to reach every employee, not just those sitting at desks. When leadership shares critical updates about organizational changes, new policies, or company achievements, these messages need to land with manufacturing teams, warehouse staff, logistics drivers, and retail associates just as quickly as they reach office workers.

Traditional announcement channels create an unintentional divide. Email reaches desk workers within minutes while frontline employees might not see the same message for days, if at all. This communication gap leaves a significant portion of your workforce feeling disconnected from company news and excluded from important updates that affect their work.

How Yourco Delivers Company Announcements to Everyone

Yourco ensures your company announcements reach every employee immediately, regardless of their role or location. The platform delivers messages directly to employees' phones via SMS, bypassing email entirely and meeting workers where they already are.

Deliver Corporate-Controlled Communications Instantly to Thousands of Locations

When leadership needs to share important company news, send it via SMS to your entire workforce in seconds. With Yourco's Enterprise Bridge, it maintains communication in full corporate control, corporate teams maintain complete control, guaranteeing that each announcement is delivered exactly as intended, without delays or local edits. Employees receive the message on their phones immediately, whether they're clocking in for a shift, driving a delivery route, or working on a production line. 

Everyone gets the same information at the same time, creating true company-wide communication.

Enable Two-Way Communication At the Site-Level

After corporate sends a one-way, controlled announcement, Yourco enables employees to respond with questions or feedback. HR managers at each site location can follow up with frontline teams, and employees can reply directly via text. HR or management can monitor these responses, answer questions, and gather reactions in real time.

This two-way capability transforms announcements from one-directional broadcasts into genuine conversations, helping leadership understand how messages land and address concerns immediately.

HRIS Integrations: Connect Multiple HRIS Platforms Through One Integration Layer

Built for enterprises with complex HR tech stacks, Yourco’s HRIS integration layer supports multiple systems at once. Whether you’re running five platforms or transitioning to a new one, Yourco keeps everything synced through a single, secure connection so you don’t deal with data gaps or manual cleanup. With 240-plus HRIS and payroll integrations, employee details stay accurate across locations, departments, and job roles without extra work from your team.

Communicate in Every Employee's Preferred Language

Yourco automatically translates announcements into over 135 languages and dialects based on each employee's language preference. When you send a CEO memo in English, employees receive it in Spanish, Vietnamese, Mandarin, Polish, or whichever language they've selected. This ensures everyone understands important company communications clearly.

A Spanish-speaking warehouse worker and a Mandarin-speaking line cook both understand the same CEO message clearly, with no confusion and no miscommunication.

Target Announcements by Location or Department When Needed

Not every announcement needs to reach everyone. Yourco enables precise targeting so you send relevant messages to the right people:

• Location-specific updates: Share news about a facility closure or location achievement only with employees at that site
• Department announcements: Communicate policy changes that affect specific departments without overwhelming unaffected teams
• Shift-based messages: Send reminders or updates relevant to particular shifts at times that make sense for those workers

This targeting ensures employees receive announcements that matter to them while avoiding message fatigue from irrelevant communications.

8 Types of Company Announcements That You Should Send Via SMS

1. Benefits and Open Enrollment Reminders

→ Download our free Open Enrollment Communication Templates to make benefits reminders simple, clear, and ready to send via SMS. These templates help you share updates, deadlines, and enrollment details without confusion, so every employee stays informed and takes action on time.

Keep employees informed about benefits changes, enrollment periods, and important deadlines.

Sample Message:

 "Reminder: Open enrollment for health benefits ends Friday, November 10th. If you haven't made your 2025 elections yet, log in to the benefits portal today or call HR at [number]. Don't miss the deadline."

2. Leadership Updates and CEO Messages

Keep your workforce informed about company direction, strategic initiatives, and business performance. Regular updates from leadership help employees understand how their work contributes to larger goals.

Sample Message:

"Team, this is [CEO Name]. I wanted to share some exciting news. We just closed our best quarter in company history thanks to your hard work. Revenue was up 18% and we're expanding operations to two new states next month. Thank you for making this possible."

3. Organizational Changes

Communicate restructures, leadership transitions, and departmental changes clearly and quickly to prevent rumors and confusion.

Sample Message:

"Important update: Starting March 1st, Maria Gonzalez will lead our Southwest Region as Regional Operations Manager. Maria has been with us for 8 years and brings incredible experience. Please join us in congratulating her on this well-deserved promotion."

4. Policy Updates and Changes

Ensure everyone understands new policies, procedure changes, or guideline updates that affect their work.

Sample Message:

"Policy update: Our PTO carryover policy has changed. You can now carry over up to 80 hours of unused PTO into next year (previously 40 hours). This change takes effect January 1st. Questions? Reply to this message or contact HR."

5. Recognition and Celebrations

Acknowledge achievements, celebrate milestones, and recognize exceptional performance publicly.

Sample Message:

"Shoutout to our Denver warehouse team! You just completed 500,000 consecutive hours without a safety incident. This achievement reflects your commitment to looking out for each other every single day. Congratulations!"

6. Company Events and Celebrations

Promote company gatherings, holiday events, and team-building activities to boost participation.

Sample Message:

"You're invited to our annual holiday celebration on December 15th from 3-7pm at the main facility. Bring your family! Food, music, and gifts for kids. RSVP by December 8th by replying YES to this message."

7. Emergency Communications and Urgent Updates

Deliver time-sensitive information about weather closures, safety incidents, or operational changes that require immediate awareness.

Sample Message:

"URGENT: Due to severe weather, all facilities will close at 2pm today. If you're scheduled for evening shift, do not report. You'll receive full pay for your scheduled hours. Stay safe."

8. New Hire Welcomes

Introduce new team members to the entire organization, helping them feel welcomed and helping existing employees know who's joining.

Sample Message:

"Please welcome James Chen, who's joining our maintenance team at the Portland facility starting Monday. James brings 12 years of industrial equipment experience. Say hi when you see him around!"

Best Practices for Effective Company Announcements

Keep Messages Concise and Scannable

Employees read text messages quickly, often while on the move. Get to the point fast. Lead with the most important information, then provide supporting details.

• Less Effective: "As we approach the end of the fiscal year and begin planning for next year's initiatives, I wanted to take a moment to reflect on everything we've accomplished together and share some thoughts about where we're headed as an organization in the coming months..."
• More Effective: "Team update: We exceeded our annual revenue goal by 12%. Thank you. Looking ahead, we're opening two new distribution centers in Q1. More details coming next week."

Send Announcements at Appropriate Times

Consider when your workforce will most likely read and absorb the message. Avoid sending important announcements during shift changes, lunch breaks, or after hours when possible.

For multi-shift operations, schedule announcements to reach each shift at the start of their workday. Yourco's scheduling feature lets you stagger messages so every shift receives company news at an optimal time.

Be Transparent and Direct

Employees appreciate honesty, especially about difficult topics. When sharing challenging news like restructures or policy changes, acknowledge the impact and explain the reasoning clearly.

Invite Questions and Feedback

Make it explicit. End announcements with phrases like, "Questions? Reply to this message," or "We want to hear from you. Text back with your thoughts." Clear invitations increase response rates and signal that leadership values input.

Follow Up on Important Announcements

For significant news, send a follow-up message a few days later. This reinforces the information and gives employees another chance to ask questions or provide feedback.

Maintain Consistent Communication Rhythm

Regular communication builds trust. Establish a predictable pattern for company announcements so employees know when to expect updates from leadership. Monthly CEO messages, weekly operational updates, or quarterly town hall reminders create rhythm and expectation.

Personalize When Possible

Yourco's personalization features let you include employee names, location details, or role-specific information in messages. "Hi [Name], here's an update from your site manager..." feels more personal than generic broadcasts.

Connect Your Entire Workforce With Consistent Communication

Company announcements work when they reach everyone simultaneously with the same clear message. Traditional email-based communication creates an unintentional divide between desk workers who stay informed and frontline employees who miss critical updates.

Yourco eliminates this divide by delivering announcements directly to every employee's phone via text message. Manufacturing teams, warehouse associates, logistics drivers, retail staff, and every other frontline employee receives leadership updates, policy changes, and company news instantly.

The platform handles everything:

• Secure delivery to your entire workforce in seconds
• Multilingual support that translates messages automatically
• Two-way engagement for questions and real-time feedback
• Smart targeting by location, shift, or role
• Scheduled sending to reach different shifts at optimal times
• Delivery tracking and engagement analytics to measure effectiveness

Leadership crafts the message. Yourco ensures it reaches everyone. Your workforce stays informed, aligned, and connected to company news regardless of where they work or what role they fill.

Ready to ensure your company announcements reach your entire workforce? Try Yourco for free today or schedule a demo and see the difference the right workplace communication solution can make in your company.

Frequently Asked Questions

How long should company announcement messages be?

Keep SMS announcements under 160 characters when possible for maximum readability. For longer updates, lead with the key information in the first message and provide a link to full details if needed. Yourco's Pro and Enterprise plans support longer messages when necessary.

How do you get frontline staff to see urgent updates and act on it the same day?

You reach them on the channel they already use every day: SMS. Frontline workers don’t check email during shifts, and most won’t log into workplace apps in time for something urgent. Text messages reach every employee instantly, even without WiFi or data, and Yourco delivers them in each worker’s preferred language so there’s no confusion about what needs to happen. With a 98% read rate, urgent updates get seen the same day, and employees can reply with questions so managers know the message was understood and actioned.

Can employees opt out of company announcements?

While employees can opt out of employee communications, you should clearly explain that opting out means missing critical company updates, policy changes, and emergency communications. Most employees choose to stay in the loop rather than opt out once they understand the value.

Should we send announcements during off-hours?

Avoid sending non-urgent announcements outside work hours. Use Yourco's scheduling texts feature to send messages at appropriate times for each shift or location. Emergency communications are the exception.

How often should we send company announcements?

Balance keeping employees informed with avoiding message fatigue. Most organizations find success with weekly or biweekly general updates, plus ad-hoc messages for important news. Monitor engagement rates to find the right frequency for your culture.

What if employees don't have smartphones?

SMS-based communication like Yourco doesn't require smartphones. Even employees with basic flip phones can receive and respond to company announcements using standard text messaging.